We each have 24 hours in the day but I have days that feel a lot shorter. I make excuses for not focusing on my own writing projects but it boils down to how I manage my time. To blog when you have no time to write means thinking ahead about what, when, and how you want to organize your content.
Before quitting the idea of creating blog posts for your brand, consider these:
- Get into a Routine. My blogger pal Robbi Hess has been telling me, for way longer than I care to admit, to block time for my own writing. It wasn’t until recently that I made it a priority. Each morning I start my day by writing a blog post for one of my websites. Just that simple act focuses and inspires me to write.
- Plan Ahead. Spend time creating a list of blog post ideas that includes links to related articles, notes of what you’d like to include in the post, and a focused theme or category. I am not an outliner but I know bloggers who outline posts as they get ideas, filling in the blanks when they have time to finish. I tend to outline in my head and then start writing. There’s no right way to blog so find what works for you and do that.
- 80/20 Rule. 80% of your results come from 20% of your efforts. There’s a large amount of activity that you can delete because it’s not helping your business. If you’re going to coffee meetings with people who aren’t colleagues, masterminds, or prospects, cut those meetings from the schedule. This creates time for blogging.
- Create in Batches. Be ahead so you can take time off to spend with family and friends or focus on other business activities like networking or business development. Write a few posts and schedule them to go live over a longer period of time. I recommend four posts a month for most businesses. Write two posts a week for two weeks and a month of blogging is done!
- Set Reasonable Goals. I don’t know about you but I am an overachiever that struggles when it comes to goal setting. Take my blog challenge as an example. When it started my goal was 12 blog posts in six days but I soon realized that I only had time for one post. Instead of feeling like a failure, I reset my goal to 12 blog posts in 12 days. This is the fifth of those posts. The lesson? Set reasonable goals for blogging and track results. You might be surprised at what you can achieve.
- Hire a Professional Blogger. If you’re overwhelmed at the thought of creating content or have ideas and no time to write, it’s time to hire a professional blogger.
Sometimes 24 hours isn’t enough time to get everything done. That’s where I can help. As a professional blogger, I work with my clients to create content that speaks to their target audience and would love to help you get started!