What’s the reason you have a business website? For most of us, it’s to give our business a presence online, like the yellow pages of the past. While I may have just dated myself with the yellow pages comment, my point is made.
Marketing your business isn’t just about social media, it’s about a brand story that’s told on your website. It’s about connecting to clients and prospects.
How do we attract clients and prospects with our story?
With engaging content. The best business website content tips include answering the most commonly questions asked by your target client, sharing your WHY, and using proper grammar, spelling, and punctuation.
[Tweet “The only rule of writing effective business website content is to make sure it doesn’t suck.”]
Who are you trying to reach and what problem does your business solve for them? Identify your target client. You have to know who you’re talking to so you can create content that helps them solve their problem.
Take your time. It’s challenging to talk about our own business. I should know. It took me twice as long to write for my own website as it ever has for a client. That’s because I wanted the message to be perfect.
[Tweet “The message can be re-crafted as you become more clear on the focus of your business. #ContentRocks”]
While the content can be re-crafted, you should not hit publish without checking grammar, spelling, and the correct use of apostrophes. Walk away from the content after your write. Return with a fresh set of eyes a few minutes or hours later. Use spelling and grammar check. If needed, hire a professional proofreader.
[Tweet “Don’t forget to tell clients and prospects about your professional accomplishments and portfolio. #ContentMatters”]
Are you a badass blogger? An attorney who get sh*t done? Don’t be afraid to tell your clients and prospects about your accomplishments and portfolio. Often what we see as bragging on our own websites is just good marketing.
[Tweet “Tell your story to connect with clients and prospects. Write like you’re talking to them. #ContentRocks”]
What’s your WHY? Tell visitors to your website why you’re a passionate [fill in the blank] professional. Telling your WHY connects you to your audience.
And let’s not forget the power of design. Without our designer friends helping us with user friendly and mobile friendly designs, our content would sit on a white page and do nothing. Or worse, confuse visitors with poor navigation.