The number one reason why your website needs a blog is because search engines love when we add new content to websites. Creating a simple website with pages such as home, about, services, contact us, offer additional information such as an e-newsletter and social media links will help your visitors:
- Understand how your business can help them
- Contact you
- Opt-in for an e-newsletter
- Follow your business on social media
The addition of an active blog will establish you and your business as an expert in your field of interest. What do I mean by active blog? I mean you are adding a new blog post at least once a week. Popular posts for any business include tips and how to information.
An accountant might write a blog post called five things to bring to your tax prep appointment, for example. As a blogger about your specific type of business or industry you are illustrating to clients and prospective clients that you are an expert in your field.
Not only are you establishing yourself as an expert when you have a blog on your website, you are sharing relevant information and are adding content to your website. Adding content is one of the top ways for your website to be found online and is the number one reason why your website needs a blog.