Author: Anne McAuley Lopez

Business Growth for Small Business: Cracking the Online Sphere

This is a sponsored post. McAuley Freelance Writing, LLC dba Blogging Badass was paid to publish this post, Business Growth: Cracking the Online Sphere. Are you ready for business growth for small business? We are here to share how we are cracking the online sphere, even if your business has traditionally operated with no online presence. If you are ready for growth, consider online or digital marketing. Over the last 20-30 years, business growth has been tied to having an online presence and owners do this for many reasons. Some want to take the business in a new direction....

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Hiring a PPC Agency to Manage Pay-Per-Click Ads

This is a sponsored post. McAuley Freelance Writing, LLC dba Blogging Badass was paid to publish this post, Hiring a PPC Agency to manage Pay-Per-Click Ads. With many online marketing options available, which one is right for your business? Online marketing experts will tell you it depends on the type of business, industry, budget, target market, and goals. Pay-Per-Click or PPC marketing is relatively common across industries as it is an easy way to attract users through targeted ads. For some, it makes sense to hire a Pay-Per-Click or PPC agency. Hiring a Pay-Per-Click Agency to Manage PPC Ads...

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Can Content Marketing be Automated?

This is a sponsored post. McAuley Freelance Writing, LLC dba Blogging Badass was paid to publish this post, Can Content Marketing Be Automated? While many marketing tasks can be automated, like social media, in this article we explore the question can content marketing be automated? The short version is that content marketing remains a task that is best delegated to humans. Automation, while good for some tasks, needs to be manual especially when it comes to content writing, updating a website, and adding videos to YouTube channels. The good news is that certain tasks within content marketing can be...

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Marketing Your Online Business: Four Questions to Ask

This is a sponsored post. McAuley Freelance Writing, LLC dba Blogging Badass was paid to publish this post, Marketing Your Online Business: Four Questions to Consider.  Are you thinking about marketing your online business? If so, there are a few factors to consider. We’ve got four questions to get you started and to hopefully help you avoid making mistakes as you promote products and services.  What is the budget for your online business? While business owners may have money to spend on marketing, it is likely not an infinite amount. Analyze expenses to determine the cost versus benefit for...

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Have You Thought about these Alternative Marketing Ideas for Your Online Business?

This is a sponsored post. McAuley Freelance Writing, LLC dba Blogging Badass was paid to publish this post, Have you thought about these Alternative Marketing Ideas for Your Online Business? Starting an online business is great, and it’s easy to see why so many people are doing it. It gives you a chance to have a flexible work schedule, an opportunity to build a business and make your dream of entrepreneurship a reality. Whether you’re a Consultant, Tutor, Web Designer, Website Developer, or selling a product, the alternative marketing ideas for your online business can jumpstart or restart growth....

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Struggling for content ideas for your site? Business Website Content Tips

What’s the reason you have a business website? For most of us, it’s to give our business a presence online, like the yellow pages of the past. While I may have just dated myself with the yellow pages comment, my point is made. Marketing your business isn’t just about social media, it’s about a brand story that’s told on your website. It’s about connecting to clients and prospects. How do we attract clients and prospects with our story? With engaging content, original content from your business blog, motivational quotes, and more. The best business website content tips include answering...

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5 Tips for Business Bloggers

When it comes to blogging there are a lot of options and it can be overwhelming. Maybe you know you want to start a blog but when it comes to choosing a focus and design you aren’t sure what to choose. Take heart. We’ve all been there! Here are five tips for business bloggers to help you get started blogging: Don’t overthink it. While you don’t want to be all over the place, the focus for your blog can be as simple as tips-for-moms or spiritual journey. As you and your audience become more defined then you may narrow...

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5 Blog Post Ideas for Business

As a ghostblogger I have the opportunity to write on a variety of topics for a variety of businesses and industries. Whether it is a career coach, employee recognition expert, health and wellness expert or a host of other businesses, there are blog post ideas that work for any business. Readers want to hear about your business, learn your tips and tricks and understand how your business benefits them. Here are five blog post ideas for business: How You Help Your Clients: Tell your readers how your business can benefit them personally and/or in business. If your business is...

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The Number One Reason Why Your Website Needs a Blog

The number one reason why your website needs a blog is because search engines love when we add new content to websites. Creating a simple website with pages such as home, about, services, contact us, offer additional information such as an e-newsletter and social media links will help your visitors: Understand how your business can help them Contact you Opt-in for an e-newsletter Follow your business on social media The addition of an active blog will establish you and your business as an expert in your field of interest. What do I mean by active blog? I mean you...

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15 Blog Post Ideas for Business Owners

I’ve spoken and written about the value of blogging for business including why your business needs a blog, how to develop a blog editorial calendar, and blog post ideas for business. In today’s information-filled world, it’s important to have a focus and purpose for the content we are producing. Define your target market. Make your posts relevant to your target market. Don’t be boring. Keep blog posts simple and to the point. Bullet points and numbering are your friend. We know creating new, relevant content on a consistent basis will help with search engine rankings (SER) but the thought...

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