Anne McAuley Lopez

5 Tips for Business Bloggers

Posted by Anne McAuley Lopez | Jan 5, 2018 | Blogging for Business Owners |

When it comes to blogging there are a lot of options and it can be overwhelming. Maybe you know you want to start a blog but when it comes to choosing a focus and design you aren’t sure what to choose. Take heart. We’ve all been there! Here are five tips for business bloggers to help you get started blogging: Don’t overthink it. While you don’t want to be all over the place, the focus for your blog can be as simple as tips-for-moms or spiritual journey. As you and your audience become more defined then you may narrow...

5 Blog Post Ideas for Business

Posted by Anne McAuley Lopez | Dec 9, 2017 | DIY Content |

As a ghostblogger I have the opportunity to write on a variety of topics for a variety of businesses and industries. Whether it is a career coach, employee recognition expert, health and wellness expert or a host of other businesses, there are blog post ideas that work for any business. Readers want to hear about your business, learn your tips and tricks and understand how your business benefits them. Here are five blog post ideas for business: How You Help Your Clients: Tell your readers how your business can benefit them personally and/or in business. If your business is...

The Number One Reason Why Your Website Needs a Blog

Posted by Anne McAuley Lopez | Dec 1, 2017 | DIY Content |

The number one reason why your website needs a blog is because search engines love when we add new content to websites. Creating a simple website with pages such as home, about, services, contact us, offer additional information such as an e-newsletter and social media links will help your visitors: Understand how your business can help them Contact you Opt-in for an e-newsletter Follow your business on social media The addition of an active blog will establish you and your business as an expert in your field of interest. What do I mean by active blog? I mean you...

15 Blog Post Ideas for Business Owners

Posted by Anne McAuley Lopez | Nov 18, 2017 | Blogging for Business Owners, DIY Content |

I’ve spoken and written about the value of blogging for business including why your business needs a blog, how to develop a blog editorial calendar, and blog post ideas for business. In today’s information-filled world, it’s important to have a focus and purpose for the content we are producing. Define your target market. Make your posts relevant to your target market. Don’t be boring. Keep blog posts simple and to the point. Bullet points and numbering are your friend. We know creating new, relevant content on a consistent basis will help with search engine rankings (SER) but the thought...

Writer’s Block Tips For Bloggers

Posted by Anne McAuley Lopez | Oct 19, 2017 | Blogging for Business Owners |

There are days when you know you should be working on your business blog and the words just aren’t coming to you. Believe me, I get it. The creative process is about more than sitting in front of a computer tapping keys. It’s about finding the right place in your home, office, mood, and brain in which you can write. Writer’s block tips for bloggers include stepping away from the office or computer, creating a list of ideas and questions from your referral network, clients, and prospects, and using newsletter content from others as content for your blog post...

12 Ways to Generate 12 Blog Post Ideas in 30 Minutes or Less

Posted by Anne McAuley Lopez | Sep 17, 2017 | DIY Content |

When I talk to clients they tell me a version of not having enough time or ideas to write on their business blog. Once we get started, they see their business in a different way. They’re able to generate blog post ideas and other content relevant to their prospective clients. What are the most common questions asked about you, your business, or your industry? Answering those questions is a great place to start when generating 12 blog post ideas in 30 minutes or less. Track topics on a spreadsheet. As you add ideas, make notes and add relevant links...

6 Things I Learned by Being a Facebook Business Page Failure

Posted by Anne McAuley Lopez | Sep 16, 2017 | Social Media Content |

I’ve been trying to delete my Facebook business page but I haven’t pulled the plug yet and here’s why. I was a Facebook failure. Like a lot of people, I was frustrated that posts weren’t being seen and that I wasn’t getting leads from Facebook. What I really needed was to be more engaging to connect with my target audience. Once I realized Facebook is a place to network and not a place for leads (at least not as a primary focus), I decided not to kill my page. Here are six things I learned by being a Facebook...

Why Your Business Needs a Blog

Posted by Anne McAuley Lopez | Sep 14, 2017 | Blogging for Business Owners |

Blogging is my primary business and I love it. The biggest challenge for me and my web designers is creating an understanding of the value of a blog. Business owners often view a blog as an extra and unnecessary part of their business and website. The reality is that a blog is one of the most valuable marketing tools you have for your business. Here’s why your business needs a blog: Establishes you as the expert: What better way to illustrate all that you know about your industry than to write about it for your readers. You might think...

Linkedin for Business

Posted by Anne McAuley Lopez | Sep 7, 2017 | Social Media Content |

In 2005 I was in corporate America, working at a computer analyzing data. It wasn’t exciting work but I loved my colleagues and the corporate culture. A co-worker kept sending me a request to join him on a new website – at least new to me – called LinkedIn. After talking to other colleagues, we all decided to create accounts. It was until 2010 when I was laid off that I began to see the power of LinkedIn for business and career. When I got laid off, we were given a to do list that included updating our LinkedIn profiles and developing a personal brand online. Long story short, I didn’t find a new job. I found a new career as a freelance writer and I’ve used LinkedIn for business development. LinkedIn isn’t for everyone. Know your target market. LinkedIn is a great social media platform if …. You’re seeking to connect with other professionals. For me, that’s easy. I am connecting with small to medium size businesses who have a need for content. Tips for Using LinkedIn for Business Is this the right social media site for you or your business? Complete your profile to 100%. **Include a photo — you’re 14 times more likely to be found on LinkedIn with a photo. Ask for recommendations Give recommendations Post updates (statuses) Comment and share the updates from others...

Choosing the Right Social Media for Your Blog

Posted by Anne McAuley Lopez | Aug 21, 2017 | Social Media Content |

When it comes to choosing the right social media for your blog, there are two things you need to define: your target market and your social media goals. That gives you focus to create and share content exactly where your readers are spending time. Define your target market. Who do you want to read your blog? Who do you want to buy your product or service? EVERYONE is NOT your target market. Once you get clear, you can focus your social media efforts based on that demographic or interest group. In their simplest form, there are three primary social...

Author: Anne McAuley Lopez

5 Tips for Business Bloggers

5 Blog Post Ideas for Business

The Number One Reason Why Your Website Needs a Blog

15 Blog Post Ideas for Business Owners

Writer’s Block Tips For Bloggers

12 Ways to Generate 12 Blog Post Ideas in 30 Minutes or Less

Why Your Business Needs a Blog

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