Author: Anne McAuley Lopez

I’ve been trying to delete my Facebook business page but I haven’t pulled the plug yet and here’s why. I was a Facebook failure. Like a lot of people, I was frustrated that posts weren’t being seen and that I wasn’t getting leads from Facebook. What I really needed was to be more engaging to connect with my target audience. Once I realized Facebook is a place to network and not a place for leads (at least not as a primary focus), I decided not to kill my page. Here are six things I learned by being a Facebook...

When it comes to choosing the right social media for your blog, there are two things you need to define: your target market and your social media goals. That gives you focus to create and share content exactly where your readers are spending time. Define your target market. Who do you want to read your blog? Who do you want to buy your product or service? EVERYONE is NOT your target market. Once you get clear, you can focus your social media efforts based on that demographic or interest group. In their simplest form, there are three primary social...

Social media isn’t for sissies. There’s a lot of competition to get your voice heard. The truth about social media for business is that you need an executable plan to make it worth your time, effort, and resources. Be clear about why you’re on social media, who you want to reach, and the message you want communicated about your brand. Most importantly, you must be consistent. Here’s the truth about social media for business. You need to identify your target market. Choose social media platforms where you are most likely to find your target market. Just because everyone is...