Author: Anne McAuley Lopez

How to Blog When You Have No Time to Write

We each have 24 hours in the day but I have days that feel a lot shorter. I make excuses for not focusing on my own writing projects but it boils down to how I manage my time. To blog when you have no time to write means thinking ahead about what, when, and how you want to organize your content. Before quitting the idea of creating blog posts for your brand, consider these: Get into a Routine. My blogger pal Robbi Hess has been telling me, for way longer than I care to admit, to block time for...

Read More

You Need Content to Share on Social Media (and other reasons your business needs a blog)

As business owners we’re often too focused on building business and serving customers to see the value in expanding our digital marketing presence. Social media is effective and grows brand recognition in the community but there’s more to marketing. You have to create your own content to gain the love of Google, establish yourself as the expert in your industry, and share more than other people’s content on social media. All too often I hear the concern that blogging and (other content like live streaming, videos, and podcasting) will give away too many secrets about a business but it’s...

Read More

Don’t be Lazy When it Comes to Content Creation

Creating content takes time and energy….and lots of it. All too often I hear business owners say they don’t have time or resources to write on their blog or post to social media. When I ask why, they say they just don’t see the value. Many say they get clients through referrals and they don’t need to be found online. Creating content is essential to your business being found online, and ahead of your competition in search engine results. What happens when the referral pipeline runs dry? Building a business based solely on referrals means relying on others to...

Read More

Is your social media strategy like throwing spaghetti at the wall?

When I started my business in 2010, social media strategy was relatively new for business marketing. We thought we knew what we were doing; by today’s standards we were just throwing spaghetti at the wall to see what stuck. There wasn’t a plan except to have a social media presence. Today businesses need to have a clearly defined target market, marketing plan, and social media strategy. Without these, you’re still throwing spaghetti at the wall. As I grow my social media consulting services, I have observed: Businesses aren’t defining their target market and they need to be. If you...

Read More

How to Write a Blog Post

Are you overwhelmed at the prospect of writing a blog post for your website? I get that way too especially when I overthink the process of how to write a blog post. When I think of it as an email to a client or prospect giving them information they’ve already requested, it’s a lot simpler. Here are tips for the next time you write a blog post: Select a topic. Select a blog post idea your readers will love. Answer a question your clients and prospects are asking about your business or industry. Take a new spin on an...

Read More

Don’t Let Your Blog Post Go Stale – 11 Ways to Repurpose Old Content

This is the pot calling the kettle black when I say don’t let your blog posts go stale. You need to repurpose old content and not just let it sit on your website. I’m putting a plan together to make more of what I’ve already written. If you follow me on Twitter, Facebook or LinkedIn, you’ll see that I’ve been sharing; but that’s not all there is when it comes to repurposing old content. Think about why you’re blogging. Drive traffic to your website. Share your own content on social media. Call people to action. Make prospective clients interested...

Read More

Where to Start Writing Blog Posts When You’re Feeling Overwhelmed

You’re staring at a list of blog post ideas waiting for the posts to write themselves but they never do. Where do you start writing blog posts when you’re feeling overwhelmed? Sometimes the best thing to do is walk away, do something else, then return with a new approach. Do anything that gets your mind away from the blank page. Go for a walk. Play with the dog. Dance. You will be amazed at what 5-10 minutes away from the screen can do for your creativity and blogger motivation. Believe me when I say I spend as much time...

Read More

You’ve Written a Blog Post. Now What?

You’ve written a blog post. Now what? It’s sitting on your blog waiting for people to find it but no one is finding it. Why? You’re going to think this sounds weird but people want to be told what to do. No one wants to be told what to do….or do they? When it comes to content marketing, people want to be told what to do. They want to be told where to find the information they need. They want to know who the best bloggers are and when they post new content. How do you share your blog...

Read More

Newsletters Aren’t Just for the Trash (How to Use Newsletter Content for Your Blog)

Email can be overwhelming and sometimes we do it to ourselves. I’ve signed up for more newsletters than I care to count. Last year I used Unroll Me to unsubscribe from thousands of emails to which I was subscribed. It was part of a strategy to test my theory that newsletters from other people aren’t just for the trash and that you can use the content for your social media and blog posts. Here’s how to use newsletter content for your blog Get rid of the noise. Stop getting distracted by the sheer number of emails that you receive....

Read More

Blog Post Ideas Your Readers Will Love

Do you want more readers on your blog? If you’re like most bloggers, the answer is a resounding YES. Of course we want more people to read our musings. Readers want to connect with you as if you’re a friend sitting on a couch sharing stories and cups of tea or glasses of wine. How do we accomplish this? We offer the following blog post ideas: Make your blog post relevant. Your readers want you to answer their questions. They want to hear your best practices or how your product or service can help make their lives better. Readers...

Read More