Author: Anne McAuley Lopez

How to Write a Blog Post

Are you overwhelmed at the prospect of writing a blog post for your website? I get that way too especially when I overthink the process of how to write a blog post. When I think of it as an email to a client or prospect giving them information they’ve already requested, it’s a lot simpler. Here are tips for the next time you write a blog post: Select a topic. Select a blog post idea your readers will love. Answer a question your clients and prospects are asking about your business or industry. Take a new spin on an...

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Don’t Let Your Blog Post Go Stale – 11 Ways to Repurpose Old Content

This is the pot calling the kettle black when I say don’t let your blog posts go stale. You need to repurpose old content and not just let it sit on your website. I’m putting a plan together to make more of what I’ve already written. If you follow me on Twitter, Facebook or LinkedIn, you’ll see that I’ve been sharing; but that’s not all there is when it comes to repurposing old content. Think about why you’re blogging. Drive traffic to your website. Share your own content on social media. Call people to action. Make prospective clients interested...

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Where to Start Writing Blog Posts When You’re Feeling Overwhelmed

You’re staring at a list of blog post ideas waiting for the posts to write themselves but they never do. Where do you start writing blog posts when you’re feeling overwhelmed? Sometimes the best thing to do is walk away, do something else, then return with a new approach. Do anything that gets your mind away from the blank page. Go for a walk. Play with the dog. Dance. You will be amazed at what 5-10 minutes away from the screen can do for your creativity and blogger motivation. Believe me when I say I spend as much time...

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You’ve Written a Blog Post. Now What?

You’ve written a blog post. Now what? It’s sitting on your blog waiting for people to find it but no one is finding it. Why? You’re going to think this sounds weird but people want to be told what to do. No one wants to be told what to do….or do they? When it comes to content marketing, people want to be told what to do. They want to be told where to find the information they need. They want to know who the best bloggers are and when they post new content. How do you share your blog...

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Newsletters Aren’t Just for the Trash (How to Use Newsletter Content for Your Blog)

Email can be overwhelming and sometimes we do it to ourselves. I’ve signed up for more newsletters than I care to count. Last year I used Unroll Me to unsubscribe from thousands of emails to which I was subscribed. It was part of a strategy to test my theory that newsletters from other people aren’t just for the trash and that you can use the content for your social media and blog posts. Here’s how to use newsletter content for your blog Get rid of the noise. Stop getting distracted by the sheer number of emails that you receive....

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Blog Post Ideas Your Readers Will Love

Do you want more readers on your blog? If you’re like most bloggers, the answer is a resounding YES. Of course we want more people to read our musings. Readers want to connect with you as if you’re a friend sitting on a couch sharing stories and cups of tea or glasses of wine. How do we accomplish this? We offer the following blog post ideas: Make your blog post relevant. Your readers want you to answer their questions. They want to hear your best practices or how your product or service can help make their lives better. Readers...

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Are you paralyzed at the thought of writing a blog post? Read This.

Are you paralyzed at the thought of writing a blog post? Do you write blog posts and never publish them? Are you writing a post for hours or over the course of days? It’s time to stop overthinking your blog post. Have something to say and say it. Keep it pithy – short, concise, and to the point. Carry a notebook with you at all times. Make notes of ideas, phrases, or situations that you may write for your blog. Take your notes and make a list of blog post topics or titles. Use that list each time you...

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How to Use Your Blog to Tell a Story about your Business

Your business website isn’t a stagnant marketing tool like a business card. It doesn’t just sit around looking pretty or it shouldn’t if you want to make the investment of a website worth your effort. A business website should be used to breathe life into your business and brand. The most affordable and effective way to build your brand online is to blog on a consistent basis and use your blog to tell a story about your business. First things first. You must be clear about who your target client is or no marketing (blogging, social media, website, etc.)...

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What NOT to do as a Professional Blogger

When I decided to become a professional blogger, I did it with my ass on fire and really had no idea what it meant to be a professional blogger or social media manager. All I knew was that I had been laid off from corporate America and wanted to pursue my dream of being a writer. A dream, 14 weeks of severance, crash courses in blogging, social media, and networking, and I was ready (ish) to go. Over the years I’ve offered a variety of writing services to my clients. The projects didn’t always turn out the way I...

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My Experiment on the Best Times To Post on Social Media

My social media strategy was stale. I needed to revamp and refocus my efforts. Since 2010 I’ve been researching and experimenting using social media for business. When I began, the strategy was simple – have a presence on social media – but it has gotten more complicated, not to mention more crowded. While Facebook, Twitter, and LinkedIn remain my steadfast platforms, there are a lot more players on the scene that need consideration — Pinterest, Instagram, Periscope and more. Over the years, I’ve studied the return on social media investment, target marketing, and best times to post. While I’ve...

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