Author: Anne McAuley Lopez

I blogged for free and it sucked. But that was my fault.

Over the last year I’ve received requests to write for other blogs or to mention other brands in my blog posts. None of them had ever been the right fit until recently. I was asked to write a post about staying inspired when your freelance business is slow. It seemed like a good fit for my project site The Solopreneur Blog. They agreed. I wrote the post. I seamlessly weaved mentions of their brand into the post.   I included their infographic as they had requested. I blogged for free and it sucked.  But that was my fault.  I...

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Why Your Business Needs a Blog

If you have a blog on your website and aren’t adding content on a consistent schedule, you’re missing a piece of your marketing plan and an opportunity to speak to your target client and your business needs a blog. A blog is the most affordable way to establish yourself as an expert and distinguish yourself from the competition.  Not to mention that Google loves new, relevant content; it helps the site get ranked higher in searches. When was the last time you added content to your website? Many businesses have websites designed only to leave it hanging on the...

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How to Use Your Blog for Business

How do you use your blog for business? If you’re like a lot of business owners, you’re not using it at all. Stop whatever you’re doing and start thinking about creating content right now. 55% of websites with blogs get more visitors Blogs are rated the 5th most trusted online resource. 61% of consumers have made a purchase based on a blog post. Blogging needs to be part of every business marketing plan because of the value it brings to your business. It’s a commitment that can pay off by establishing you as the expert, creating a voice for...

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Why You Need to Identify Your Blogging Target Market

Back in 2009, I began blogging for fun. While I didn’t realize it at the time, I had a clear target market for my blog — updating friends and family about my life in Arizona. As the blog developed into a business blog, it became a hodge podge of personal, business, blogging, and social media posts. I just didn’t want the trouble of running more than one blog and it became a problem. Colleagues began asking me what my blogging target market was and I had three all crammed into one blog. Once I realized I had three target...

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Why You Need a Blog Editorial Calendar

It is becoming more and more clear that my clients and I need to have a plan bigger than “I will blog about your business for you.” We need an editorial calendar of topics and sources from which I can work. That way they know what I am writing. I know it’s approved by them. And it saves time for both of us. Why You Need a Blog Editorial Calendar  Mapping your blog. Whether you have a ghostblogger likeme writing for you or you’re writing your own posts, an editorial calendar provides a roadmap of topics on which you’re...

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Tips for Creating Content People Want to Read

Just because Google wants you to add content to your website, doesn’t mean you should hit publish after every phrase you write. People want better content. They want content that helps them in a meaningful way or makes them feel something intense or creates a better life for them or their family. When we’re writing for the sake of writing, no one cares. Lots of content is a recycled and less effective version of what’s already available. The content is being created for the sake of SEO and nothing else. You aren’t solving a problem for your readers. When...

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Why You Need to Start Writing Blog Posts for Your Business Website

If I had a dollar for every time I’ve said, “Stop overthinking and start writing blog posts,” to business owners, I’d be close to retirement. Over the last few months I’ve learned there are an infinite number of distractions that prevent us from blogging or doing whatever it is we need to be doing for our business. Focus, managing priorities and time, and having a simple, executable plan are keys to making blogging a priority. My Biggest Challenges Every week I add topics to my editorial calendar in the hopes that I will start writing for this blog, my...

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Event Marketing Ideas for Solopreneurs

Event marketing for entrepreneurs is an art form. To effectively promote, whether an in-person or online event, takes creativity and planning. If you’re not willing to invest time and resources, you won’t see the payoff in leads generation, increased brand awareness, or other ways that you’re measuring event success. Begin by having a clear vision of the purpose of the event. Identify your audience so you can market specifically to them. Hosting a business expo isn’t as specific as hosting a small business expo targeting local small business owners seeking to grow their business through marketing. In the former,...

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5 Signs it’s Time to Redesign Your Website

If you’re like a lot of business owners, you created a website when you started your business and haven’t changed it much since that time. I can relate. The McAuley Freelance Writing (MFW) website was originally a blog-only site that was (slightly) updated over four years. Those first versions were created without real focus on who my target client is and the story I wanted to tell. I started asking colleagues what they thought of my now-old website and they gave honest feedback. What do you DO? How can you help my business? Who is your target client? It...

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