Creating engaging content begins with making a commitment to creating content and then following through.
It’s that second part, that follow through, that is challenging for many of us. It isn’t for the faint of heart, that’s for sure.
Next you need to identify your target market and why you want to create content. Without these two pieces, you won’t build content that is focused on your goals.
Identify Your Target Market
If you don’t know who you’re talking to or want to be talking to, then how do you know what to say? You don’t. You have to identify your target market so you know who you are reaching or who you want to reach so you can build a content strategy that speaks to them.
Know Why You’re Creating Engaging Content
Knowing why you’re creating content will keep you focused on the goal. In Ken Blanchard’s book One Minute Manager, he writes about goals being like bowling pins. If you don’t have the pins to knock down, then how do you know when to celebrate? You could be rolling bowling balls all day and not know if you’ve hit your target. The same is true for content.
Reasons to create content:
- Share your knowledge in your area of interest or industry
- Establish yourself as an expert
- Attract and convert sales leads
- Build a community whether by sending a newsletter or sharing content on social media
Choose Your Platform
You can’t be good at everything especially when it comes to your website. Greg Taylor said it best at WordCamp Phoenix when he said to create content that is your passion. If photography is your passion, create photo content for your website – and hire the website designer and copywriter. If writing is your passion, then write blog posts for your website and hire the photographer and website designer. It’s about doing what you do best and outsourcing the rest.
There is no silver bullet solution for how to begin content creation except that once you start, don’t stop. Be consistent in creating engaging content and sharing it on social media and you will see the greatest return on investment.