Tips for Creating Content People Want to Read

Just because Google wants you to add content to your website, doesn’t mean you should hit publish after every phrase you write. People want better content. They want content that helps them in a meaningful way or makes them feel something intense or creates a better life for them or their family. When we’re writing for the sake of writing, no one cares. Lots of content is a recycled and less effective version of what’s already available. The content is being created for the sake of SEO and nothing else. You aren’t solving a problem for your readers. When...

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Why You Need to Start Writing Blog Posts for Your Business Website

If I had a dollar for every time I’ve said, “Stop overthinking and start writing blog posts,” to business owners, I’d be close to retirement. Over the last few months I’ve learned there are an infinite number of distractions that prevent us from blogging or doing whatever it is we need to be doing for our business. Focus, managing priorities and time, and having a simple, executable plan are keys to making blogging a priority. My Biggest Challenges Every week I add topics to my editorial calendar in the hopes that I will start writing for this blog, my...

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Event Marketing Ideas for Solopreneurs

Event marketing for entrepreneurs is an art form. To effectively promote, whether an in-person or online event, takes creativity and planning. If you’re not willing to invest time and resources, you won’t see the payoff in leads generation, increased brand awareness, or other ways that you’re measuring event success. Begin by having a clear vision of the purpose of the event. Identify your audience so you can market specifically to them. Hosting a business expo isn’t as specific as hosting a small business expo targeting local small business owners seeking to grow their business through marketing. In the former,...

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5 Signs it’s Time to Redesign Your Website

If you’re like a lot of business owners, you created a website when you started your business and haven’t changed it much since that time. I can relate. The McAuley Freelance Writing (MFW) website was originally a blog-only site that was (slightly) updated over four years. Those first versions were created without real focus on who my target client is and the story I wanted to tell. I started asking colleagues what they thought of my now-old website and they gave honest feedback. What do you DO? How can you help my business? Who is your target client? It...

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