Category: Blogging for Business Owners

This is a collaborative post. McAuley Freelance Writing, LLC dba Blogging Badass was paid to publish this post, How to Run a Successful Company Blog.  As a business owner, it feels as though you never have a day off. Even during your downtime, you’ll find yourself thinking about your business, your next steps, or any tasks that have gone uncompleted. Though this is unavoidable in the early stages of your business, running your company efficiently is a great way to reduce stress – meaning that over time, you’ll actually be able to begin enjoying your time off. To accomplish...

Thank you to our guest blogger Toni-Ann of The Swiss Freis. Traveling to new countries and experiencing new cultures is one of the most exhilarating experiences anyone can have. Our travel tips for bloggers include getting organized, capturing photographic memories, and making the most of your experience. We understand that while travel can be exciting, it can prove to be quite stressful, especially for bloggers who want to document all their experiences to share with their readers. You may be wondering, “How can I document my travels without missing a single detail?” and we’ve got ideas. 10 Travel Tips...

When it comes to blogging there are a lot of options and it can be overwhelming. Maybe you know you want to start a blog but when it comes to choosing a focus and design you aren’t sure what to choose. Take heart. We’ve all been there! Here are five tips for business bloggers to help you get started blogging: Don’t overthink it. While you don’t want to be all over the place, the focus for your blog can be as simple as tips-for-moms or spiritual journey. As you and your audience become more defined then you may narrow...

There are days when you know you should be working on your business blog and the words just aren’t coming to you. Believe me, I get it. The creative process is about more than sitting in front of a computer tapping keys. It’s about finding the right place in your home, office, mood, and brain in which you can write. Writer’s block tips for bloggers include stepping away from the office or computer, creating a list of ideas and questions from your referral network, clients, and prospects, and using newsletter content from others as content for your blog post...

Blogging is my primary business and I love it. The biggest challenge for me and my web designers is creating an understanding of the value of a blog. Business owners often view a blog as an extra and unnecessary part of their business and website. The reality is that a blog is one of the most valuable marketing tools you have for your business. Here’s why your business needs a blog: Establishes you as the expert: What better way to illustrate all that you know about your industry than to write about it for your readers. You might think...

Creating a badass blog post doesn’t have to be complicated. Many of us are reading your post from a cell phone or tablet and don’t have time to read hundreds of words formatted in paragraphs with no end in sight. We have time for a quick read while we’re sipping a cup of joe waiting for our next appointment. Simplicity is key. Three Tips for Creating a Badass Blog Post Keep it Simple: You’re giving a few tips about your topic not writing a dissertation. Keep your blog posts simple and to the point. Your readers have short attention...

We each have 24 hours in the day but I have days that feel a lot shorter. I make excuses for not focusing on my own writing projects but it boils down to how I manage my time. To blog when you have no time to write means thinking ahead about what, when, and how you want to organize your content. Before quitting the idea of creating blog posts for your brand, consider these: Get into a Routine. My blogger pal Robbi Hess has been telling me, for way longer than I care to admit, to block time for...