Category: Content Marketing

Hiring a PPC Agency to Manage Pay-Per-Click Ads

This is a sponsored post. McAuley Freelance Writing, LLC dba Blogging Badass was paid to publish this post, Hiring a PPC Agency to manage Pay-Per-Click Ads. With many online marketing options available, which one is right for your business? Online marketing experts will tell you it depends on the type of business, industry, budget, target market, and goals. Pay-Per-Click or PPC marketing is relatively common across industries as it is an easy way to attract users through targeted ads. For some, it makes sense to hire a Pay-Per-Click or PPC agency. Hiring a Pay-Per-Click Agency to Manage PPC Ads...

Read More

Can Content Marketing be Automated?

This is a sponsored post. McAuley Freelance Writing, LLC dba Blogging Badass was paid to publish this post, Can Content Marketing Be Automated? While many marketing tasks can be automated, like social media, in this article we explore the question can content marketing be automated? The short version is that content marketing remains a task that is best delegated to humans. Automation, while good for some tasks, needs to be manual especially when it comes to content writing, updating a website, and adding videos to YouTube channels. The good news is that certain tasks within content marketing can be...

Read More

Have You Thought about these Alternative Marketing Ideas for Your Online Business?

This is a sponsored post. McAuley Freelance Writing, LLC dba Blogging Badass was paid to publish this post, Have you thought about these Alternative Marketing Ideas for Your Online Business? Starting an online business is great, and it’s easy to see why so many people are doing it. It gives you a chance to have a flexible work schedule, an opportunity to build a business and make your dream of entrepreneurship a reality. Whether you’re a Consultant, Tutor, Web Designer, Website Developer, or selling a product, the alternative marketing ideas for your online business can jumpstart or restart growth....

Read More

Struggling for content ideas for your site? Business Website Content Tips

What’s the reason you have a business website? For most of us, it’s to give our business a presence online, like the yellow pages of the past. While I may have just dated myself with the yellow pages comment, my point is made. Marketing your business isn’t just about social media, it’s about a brand story that’s told on your website. It’s about connecting to clients and prospects. How do we attract clients and prospects with our story? With engaging content, original content from your business blog, motivational quotes, and more. The best business website content tips include answering...

Read More

You Need Content to Share on Social Media (and other reasons your business needs a blog)

As business owners we’re often too focused on building business and serving customers to see the value in expanding our digital marketing presence. Social media is effective and grows brand recognition in the community but there’s more to marketing. You have to create your own content to gain the love of Google, establish yourself as the expert in your industry, and share more than other people’s content on social media. All too often I hear the concern that blogging and (other content like live streaming, videos, and podcasting) will give away too many secrets about a business but it’s...

Read More

Don’t be Lazy When it Comes to Content Creation

Creating content takes time and energy….and lots of it. All too often I hear business owners say they don’t have time or resources to write on their blog or post to social media. When I ask why, they say they just don’t see the value. Many say they get clients through referrals and they don’t need to be found online. Creating content is essential to your business being found online, and ahead of your competition in search engine results. What happens when the referral pipeline runs dry? Building a business based solely on referrals means relying on others to...

Read More

Don’t Let Your Blog Post Go Stale – 11 Ways to Repurpose Old Content

This is the pot calling the kettle black when I say don’t let your blog posts go stale. You need to repurpose old content and not just let it sit on your website. I’m putting a plan together to make more of what I’ve already written. If you follow me on Twitter, Facebook or LinkedIn, you’ll see that I’ve been sharing; but that’s not all there is when it comes to repurposing old content. Think about why you’re blogging. Drive traffic to your website. Share your own content on social media. Call people to action. Make prospective clients interested...

Read More

You’ve Written a Blog Post. Now What?

You’ve written a blog post. Now what? It’s sitting on your blog waiting for people to find it but no one is finding it. Why? You’re going to think this sounds weird but people want to be told what to do. No one wants to be told what to do….or do they? When it comes to content marketing, people want to be told what to do. They want to be told where to find the information they need. They want to know who the best bloggers are and when they post new content. How do you share your blog...

Read More

Newsletters Aren’t Just for the Trash (How to Use Newsletter Content for Your Blog)

Email can be overwhelming and sometimes we do it to ourselves. I’ve signed up for more newsletters than I care to count. Last year I used Unroll Me to unsubscribe from thousands of emails to which I was subscribed. It was part of a strategy to test my theory that newsletters from other people aren’t just for the trash and that you can use the content for your social media and blog posts. Here’s how to use newsletter content for your blog Get rid of the noise. Stop getting distracted by the sheer number of emails that you receive....

Read More

How to Use Your Blog for Business

How do you use your blog for business? If you’re like a lot of business owners, you’re not using it at all. Stop whatever you’re doing and start thinking about creating content right now. 55% of websites with blogs get more visitors Blogs are rated the 5th most trusted online resource. 61% of consumers have made a purchase based on a blog post. Blogging needs to be part of every business marketing plan because of the value it brings to your business. It’s a commitment that can pay off by establishing you as the expert, creating a voice for...

Read More