Category: Social Media Content

Using LinkedIn for Business (Guest)

With more than 610 million users in 200 countries, LinkedIn is the largest professional network worldwide. The social networking culture is different from the likes of Instagram, Twitter, and Facebook because it is designed for business professionals who are using LinkedIn for business and not to connect with friends like other social media sites. Unlike other social media platforms, which prominently feature cat videos and selfies, LinkedIn is more serious. It consists of experts and professionals looking to expand their network and increase their business. You won’t see any content that isn’t some way related to companies, marketing or...

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6 Things I Learned by Being a Facebook Business Page Failure

I’ve been trying to delete my Facebook business page but I haven’t pulled the plug yet and here’s why. I was a Facebook failure. Like a lot of people, I was frustrated that posts weren’t being seen and that I wasn’t getting leads from Facebook. What I really needed was to be more engaging to connect with my target audience. Once I realized Facebook is a place to network and not a place for leads (at least not as a primary focus), I decided not to kill my page. Here are six things I learned by being a Facebook...

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Linkedin for Business

In 2005 I was in corporate America, working at a computer analyzing data. It wasn’t exciting work but I loved my colleagues and the corporate culture. A co-worker kept sending me a request to join him on a new website – at least new to me – called LinkedIn. After talking to other colleagues, we all decided to create accounts. It was until 2010 when I was laid off that I began to see the power of LinkedIn for business and career. When I got laid off, we were given a to do list that included updating our LinkedIn profiles and developing a personal brand online. Long story short, I didn’t find a new job. I found a new career as a freelance writer and I’ve used LinkedIn for business development. LinkedIn isn’t for everyone. Know your target market. LinkedIn is a great social media platform if …. You’re seeking to connect with other professionals. For me, that’s easy. I am connecting with small to medium size businesses who have a need for content. Tips for Using LinkedIn for Business Is this the right social media site for you or your business? Complete your profile to 100%. **Include a photo — you’re 14 times more likely to be found on LinkedIn with a photo. Ask for recommendations Give recommendations Post updates (statuses) Comment and share the updates from others...

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Choosing the Right Social Media for Your Blog

When it comes to choosing the right social media for your blog, there are two things you need to define: your target market and your social media goals. That gives you focus to create and share content exactly where your readers are spending time. Define your target market. Who do you want to read your blog? Who do you want to buy your product or service? EVERYONE is NOT your target market. Once you get clear, you can focus your social media efforts based on that demographic or interest group. In their simplest form, there are three primary social...

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The Truth About Social Media for Business

Social media isn’t for sissies. There’s a lot of competition to get your voice heard. The truth about social media for business is that you need an executable plan to make it worth your time, effort, and resources. Be clear about why you’re on social media, who you want to reach, and the message you want communicated about your brand. Most importantly, you must be consistent. Here’s the truth about social media for business. You need to identify your target market. Choose social media platforms where you are most likely to find your target market. Just because everyone is...

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Is your social media strategy like throwing spaghetti at the wall?

When I started my business in 2010, social media strategy was relatively new for business marketing. We thought we knew what we were doing; by today’s standards we were just throwing spaghetti at the wall to see what stuck. There wasn’t a plan except to have a social media presence. Today businesses need to have a clearly defined target market, marketing plan, and social media strategy. Without these, you’re still throwing spaghetti at the wall. As I grow my social media consulting services, I have observed: Businesses aren’t defining their target market and they need to be. If you...

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My Experiment on the Best Times To Post on Social Media

My social media strategy was stale. I needed to revamp and refocus my efforts. Since 2010 I’ve been researching and experimenting using social media for business. When I began, the strategy was simple – have a presence on social media – but it has gotten more complicated, not to mention more crowded. While Facebook, Twitter, and LinkedIn remain my steadfast platforms, there are a lot more players on the scene that need consideration — Pinterest, Instagram, Periscope and more. Over the years, I’ve studied the return on social media investment, target marketing, and best times to post. While I’ve...

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