Category: Content for Entrepreneurs

What NOT to do as a Professional Blogger

When I decided to become a professional blogger, I did it with my ass on fire and really had no idea what it meant to be a professional blogger or social media manager. All I knew was that I had been laid off from corporate America and wanted to pursue my dream of being a writer. A dream, 14 weeks of severance, crash courses in blogging, social media, and networking, and I was ready (ish) to go. Over the years I’ve offered a variety of writing services to my clients. The projects didn’t always turn out the way I...

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Event Marketing Ideas for Solopreneurs

Event marketing for entrepreneurs is an art form. To effectively promote, whether an in-person or online event, takes creativity and planning. If you’re not willing to invest time and resources, you won’t see the payoff in leads generation, increased brand awareness, or other ways that you’re measuring event success. Begin by having a clear vision of the purpose of the event. Identify your audience so you can market specifically to them. Hosting a business expo isn’t as specific as hosting a small business expo targeting local small business owners seeking to grow their business through marketing. In the former,...

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5 Signs it’s Time to Redesign Your Website

If you’re like a lot of business owners, you created a website when you started your business and haven’t changed it much since that time. I can relate. The McAuley Freelance Writing (MFW) website was originally a blog-only site that was (slightly) updated over four years. Those first versions were created without real focus on who my target client is and the story I wanted to tell. I started asking colleagues what they thought of my now-old website and they gave honest feedback. What do you DO? How can you help my business? Who is your target client? It...

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