Category: DIY Content

5 Blog Post Ideas for Business

As a ghostblogger I have the opportunity to write on a variety of topics for a variety of businesses and industries. Whether it is a career coach, employee recognition expert, health and wellness expert or a host of other businesses, there are blog post ideas that work for any business. Readers want to hear about your business, learn your tips and tricks and understand how your business benefits them. Here are five blog post ideas for business: How You Help Your Clients: Tell your readers how your business can benefit them personally and/or in business. If your business is...

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The Number One Reason Why Your Website Needs a Blog

The number one reason why your website needs a blog is because search engines love when we add new content to websites. Creating a simple website with pages such as home, about, services, contact us, offer additional information such as an e-newsletter and social media links will help your visitors: Understand how your business can help them Contact you Opt-in for an e-newsletter Follow your business on social media The addition of an active blog will establish you and your business as an expert in your field of interest. What do I mean by active blog? I mean you...

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15 Blog Post Ideas for Business Owners

I’ve spoken and written about the value of blogging for business including why your business needs a blog, how to develop a blog editorial calendar, and blog post ideas for business. In today’s information-filled world, it’s important to have a focus and purpose for the content we are producing. Define your target market. Make your posts relevant to your target market. Don’t be boring. Keep blog posts simple and to the point. Bullet points and numbering are your friend. We know creating new, relevant content on a consistent basis will help with search engine rankings (SER) but the thought...

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12 Ways to Generate 12 Blog Post Ideas in 30 Minutes or Less

When I talk to clients they tell me a version of not having enough time or ideas to write on their business blog. Once we get started, they see their business in a different way. They’re able to generate blog post ideas and other content relevant to their prospective clients.  What are the most common questions asked about you, your business, or your industry? Answering those questions is a great place to start when generating 12 blog post ideas in 30 minutes or less. Track topics on a spreadsheet. As you add ideas, make notes and add relevant links...

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Steps for Getting Started Blogging for Business

You’re a business owner who is developing a marketing plan. You know you should be blogging. You don’t know what to blog. You’re overwhelmed because you’re just not sure how to get started. Here are steps for getting started blogging: Read More: Find resources to help you generate ideas on which you can write. For example, I read about content marketing and social media because I want to know what others are saying. Reading helps me generate ideas not only for this blog but for my clients. Make a Note of It: I show my age when I say...

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Begin Creating Engaging Content

Creating engaging content begins with making a commitment to creating content and then following through. It’s that second part, that follow through, that is challenging for many of us. It isn’t for the faint of heart, that’s for sure. Next you need to identify your target market and why you want to create content. Without these two pieces, you won’t build content that is focused on your goals. Identify Your Target Market If you don’t know who you’re talking to or want to be talking to, then how do you know what to say? You don’t. You have to...

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You Need Content to Share on Social Media (and other reasons your business needs a blog)

As business owners we’re often too focused on building business and serving customers to see the value in expanding our digital marketing presence. Social media is effective and grows brand recognition in the community but there’s more to marketing. You have to create your own content to gain the love of Google, establish yourself as the expert in your industry, and share more than other people’s content on social media. All too often I hear the concern that blogging and (other content like live streaming, videos, and podcasting) will give away too many secrets about a business but it’s...

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How to Write a Blog Post

Are you overwhelmed at the prospect of writing a blog post for your website? I get that way too especially when I overthink the process of how to write a blog post. When I think of it as an email to a client or prospect giving them information they’ve already requested, it’s a lot simpler. Here are tips for the next time you write a blog post: Select a topic. Select a blog post idea your readers will love. Answer a question your clients and prospects are asking about your business or industry. Take a new spin on an...

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Where to Start Writing Blog Posts When You’re Feeling Overwhelmed

You’re staring at a list of blog post ideas waiting for the posts to write themselves but they never do. Where do you start writing blog posts when you’re feeling overwhelmed? Sometimes the best thing to do is walk away, do something else, then return with a new approach. Do anything that gets your mind away from the blank page. Go for a walk. Play with the dog. Dance. You will be amazed at what 5-10 minutes away from the screen can do for your creativity and blogger motivation. Believe me when I say I spend as much time...

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Blog Post Ideas Your Readers Will Love

Do you want more readers on your blog? If you’re like most bloggers, the answer is a resounding YES. Of course we want more people to read our musings. Readers want to connect with you as if you’re a friend sitting on a couch sharing stories and cups of tea or glasses of wine. How do we accomplish this? We offer the following blog post ideas: Make your blog post relevant. Your readers want you to answer their questions. They want to hear your best practices or how your product or service can help make their lives better. Readers...

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