This is a collaborative post. McAuley Freelance Writing, LLC dba Blogging Badass was paid to publish this post, How to Run a Successful Company Blog. 

As a business owner, it feels as though you never have a day off. Even during your downtime, you’ll find yourself thinking about your business, your next steps, or any tasks that have gone uncompleted. Though this is unavoidable in the early stages of your business, running your company efficiently is a great way to reduce stress – meaning that over time, you’ll actually be able to begin enjoying your time off. To accomplish this goal, consider expanding your online brand and learn how to run a successful company blog that will boost your business. 

Start by putting your company in a better position by cracking the online sphere. Curating a strong and purposeful online presence is a great way to raise the profile of your company, build a strong customer base and increase your income. Thankfully, there are now various ways in which you can do that:

At first, you may feel as though a blog does not really align with your company – particularly if you work within retail or a similar industry. However, this is simply not the case – you just need to ensure that your content is relevant and tailored to your ideal audience. Running a successful business blog is a great way to boost your brand’s visibility – and can help you secure your place as a component industry leader who knows exactly what you are talking about.

How to Run a Successful Company Blog

For example, if you run a company that specializes in 24 Hour Air Conditioning Repair, you can connect a blog to your e-commerce website, and post content that focuses on topics that align closely with the products you sell. For example, in this instance, you could write posts titled:

  • How to deal with home repairs quickly 
  • When it’s time to replace your air conditioner 
  • The best companies in (___) for home repairs. 
  • 5 things you need to know about air conditioner repair 
  • Why you need an air conditioner in your home

Essentially, when it comes to writing a blog of this nature, the content you write can help your company pop up more frequently whenever a client searches for certain words or phrases into Google. This means your visibility will increase, and your company’s profile will grow alongside it. Therefore, you should always include internal links on your blog to your sales pages – meaning that you can turn viewers into customers. 

Another way in which you can succeed in the world of blogging is by ensuring that your content is consistent. While this doesn’t mean you should post every day – or even every week – you can’t just write one or two posts and expect your sales to skyrocket. Try to create content that is useful and interesting – meaning that people would return to read more over time. While you may have a few ideas to get you started, try to plan your posts ahead of time so that you don’t find yourself in a situation where you have no new content to put out. Thankfully, there are plenty of guides online that can help you generate content ideas for business blogs.