When I started my business in 2010, social media strategy was relatively new for business marketing. We thought we knew what we were doing; by today’s standards we were just throwing spaghetti at the wall to see what stuck. There wasn’t a plan except to have a social media presence.
Today businesses need to have a clearly defined target market, marketing plan, and social media strategy. Without these, you’re still throwing spaghetti at the wall.
As I grow my social media consulting services, I have observed:
- Businesses aren’t defining their target market and they need to be. If you don’t know who you’re trying to reach, you don’t know which social media platforms are best for your business or what to say when you get there.
- Once you have your target market defined, you can develop a content strategy that speaks to that audience. My blog, for example, is targeted to business owners, freelancers, and bloggers.
- Choose platforms wisely. In 2010 we had a limited number of social sites from which to choose; most clients were on Facebook and Twitter. There was no Google+, Instagram, or Pinterest, and we were still figuring out how to use LinkedIn. Today we understand a lot more about social platforms and can make choices about where to build our brand.
- Content is what drives social media. If you’re not producing your own content, you’re only marketing others and not yourself. That’s not going to grow your business.
Social media is more about strategy today than it has ever been. While spaghetti might stick to a wall, it isn’t going to grow your business. Developing and implementing a marketing plan will generate leads and grow your business.
How are you using social media to reach your target audience?